Aureus is the faculty association of the Faculty of Economics and Business Administration at the VU Amsterdam. Aureus is the name of a gold coin in the Roman Empire. The association asked us to create a new visual identity. The challenge: an appropriate style that remains intact in the visual violence to the many university bulletin boards, physical and digital.
![](https://freight.cargo.site/t/original/i/2845bf97f9f6accc85689e38c80c3cbca25460c14eca269a90a4c7e263a00995/01Aureus-abri.png)
![](https://freight.cargo.site/t/original/i/a0372ecf747f133072e04086f6adedb717d4a40106594f975ee9fb9241aa34ad/biervilt.jpg)
![](https://freight.cargo.site/t/original/i/9d35a640b3e8439f5737fdbb8fa3873eda54f9c06adc422695da31765aec8bf6/fiets.jpg)
![](https://freight.cargo.site/t/original/i/80566ef5b332dd9cd66abe799a7f7933405fa9205de22e596776f13811a41dc5/whatdrives.jpg)
![](https://freight.cargo.site/t/original/i/1633140fa46b4cf4d9dcfa87dfd2803d1f90a8bd132900f8e12e6e0a428d92e2/intense.jpg)
![](https://freight.cargo.site/t/original/i/7fe248d184bee46b384316b1fd0701946198ff5e89552ec823433a2538d93418/Aureus_desktopmockup01.jpg)